An animation of the hoodie being looked after as you scroll: its chest pocket emptied, turned inside out, washed cool in a washing machine with the fabric softener left out, dried flat on a rack, then turned the right way out and folded. Each step is described in the text.

Care

Look after your hug.

Brushed-back fleece stays soft with a little care: wash it cool, dry it flat and keep the heat off it.

Scroll to see it washed, dried and folded

  1. 01Pocket

    Empty the pocket

    Check the chest pocket, through both openings, for anything you tucked away. A forgotten tissue comes out of the wash as fluff all over the fleece.

  2. 02Inside out

    Turn it inside out

    It protects the smooth outer face and the branding, and keeps bobbling down.

  3. 03Wash

    Wash cool with similar colours

    30°C on a gentle cycle with a mild detergent. Wash it on its own the first time or two, as deep colours can give a little dye at first.

  4. 04Softener

    Skip the fabric softener

    Softener coats the brushed fibres and takes away the very softness it promises. Your hoodie does not need it.

  5. 05Dry

    Dry it flat

    Ease it back into shape while it is damp and lay it flat, away from radiators and strong sun. No tumble dryer: a hot drum shrinks fleece, and hung up wet, the weight of the water pulls the shoulders out of shape.

  6. 06Fold

    Fold it away

    Once it is dry, turn it the right way out and fold it, rather than leaving it on a hanger for long, so the shoulders keep their shape.

The label, in plain words

Machine wash at 30°C, gentle
A cool, gentle cycle. The line under the tub means go easy: a slower spin stops the fleece twisting.
Do not bleach
Bleach strips the colour and weakens the fibres, the branding included.
Do not tumble dry
A hot drum shrinks fleece and flattens the soft brushed back. Dry it flat instead.
Iron on low
One dot is the coolest setting. Iron it inside out if you must, and never over the branding.
Do not dry clean
The solvents are hard on fleece. A cool wash is all it needs.

The finer points

  • The hood

    Smooth the padded rim back into its curve while the hoodie dries, and the hood keeps its shape.

  • Bobbling

    Any brushed fleece can bobble where it rubs, at the cuffs and under the arms. A fabric shaver lifts them off; washing it inside out, away from towels and denim, keeps them at bay.

  • Loose threads

    If a thread ever works loose, snip it close rather than pulling it.

Made to be lived in

Wear it often.

Fleece softens and settles the more it is worn and washed. Look after it like this and it stays soft, holds its shape and keeps the hug going.

Cold days, warm ways.

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