The hug hud Hoodie in BlackThe hug hud Hoodie in CamelThe hug hud Hoodie in TaupeThe hug hud Hoodie in ChocolateThe hug hud Hoodie in StoneThe hug hud Hoodie in Olive

More than a hoodie

The hug hud Hoodie

£89

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The signature hug hud hoodie combines an oversized unisex fit with brushed-back fleece, a waffle-lined padded hood and thumb-hole cuffs. Its defining feature is the continuous internal chest pocket, accessed through two high vertical openings and designed for relaxed hands or a crossed-arm self-hug. Concealed zipped phone pockets keep everyday essentials close.

ColourBlack
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  • Continuous inner chest pocket
  • Waffle-lined, three-piece hood
  • Thumb-hole cuffs
  • Concealed side-seam zip pockets

The hoodie, in detail

Every part earns its place.

Hood up and arms folded, each hand tucked into the opposite chest pocket of a black hug hud hoodie

The signature chest pocket

Fold your arms. Find your comfort.

Two discreet chest openings, one continuous pocket inside. Slip your hands straight in, or cross your arms and tuck each hand into the opposite opening for that familiar self-hug feeling.

Front view of a black hug hud hoodie with the hood up and both hands resting in the chest openings

Brushed-back fleece

Soft on the inside. Substantial on the outside.

Soft brushed-back fleece and a generous oversized fit give hug hud its cosy feel. Unisex, cut to sit easy on the shoulders, and built to be lived in rather than saved for best.

Close up of the waffle-lined three-piece hood, crossover neckline and embroidered hug hud branding on a chocolate hoodie

The hood

Waffle lined, with a rounded padded rim.

The three-piece hood is waffle lined and finished with a rounded padded rim, so it holds its shape when the wind turns. A clean crossover neckline keeps the finish simple and free of drawcords.

Hood up and arms folded in an olive hug hud hoodie, thumb-hole cuffs drawn over the hands

Practical details

Keep the essentials close.

Two concealed zipped pockets, one in each side seam, give your phone a discreet place of its own. Thumb-hole cuffs extend comfort over your hands, and embroidered branding finishes the hood and chest.

The Collection

Six colours. One feeling.

Black. Camel. Taupe. Chocolate. Stone. Olive. Choose your shade and make it part of your everyday.

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The make

Made to be kept.

Fit
Oversized, unisex
Fabric
Brushed-back fleece
Hood
Three-piece, waffle lined, padded rim
Neckline
Crossover, no drawcords
Cuffs
Thumb-hole
Chest pocket
Continuous inner pocket, two vertical openings
Side pockets
Two concealed zips, one per side seam
Branding
Embroidered at the hood and chest
Two people in hug hud hoodies sitting together above a lake at sunset

Different days.Same passion.

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More than a hoodie