Two people in hug hud hoodies watching a mountain sunset together

Cold days,warm ways.

Meet hug hud. An oversized unisex hoodie designed for comfort on cold days, with signature chest pockets that let you fold your arms into a natural self-hug.

Made for the moments you show up for.

Discover the hoodie

Oversized Fit
Relaxed and comfortable
Keeps You Warm
All day, every day
Functional Design
Thoughtful details
Made For Pitch Side
Early starts, long touchlines

Early access

Be first in line

The hug hud hoodie is nearly here. Join the waiting list and hear the moment it is ready to order.

10% off your first order

Join the waiting list and we will email you your code when we open.

We will only use your email to tell you when we open.

Hood up and arms folded, each hand tucked into the opposite chest pocket of a black hug hud hoodie

The signature chest pocket

Fold your arms. Find your comfort.

Two discreet chest openings. One continuous pocket inside.

Slip your hands into the high chest pockets, or cross your arms and tuck each hand into the opposite opening. Settle into that familiar self-hug feeling, whether you are watching from the sidelines or taking in the view.

See how it works

The Collection