The signature chest pocket

Fold your arms. Find your comfort.

Two discreet chest openings. One continuous pocket inside.


Hood up and arms folded, each hand tucked into the opposite chest pocket of a black hug hud hoodie

The self-hug

One continuous pocket, reached from either side.

Slip your hands into the high chest pockets, or cross your arms and tuck each hand into the opposite opening. Settle into that familiar self-hug feeling, whether you are watching from the sidelines or taking in the view.

Close up of the waffle-lined three-piece hood, crossover neckline and embroidered hug hud branding on a chocolate hoodie

Comfort in every detail

Hood up. Hands tucked. Settle in.

Soft brushed-back fleece and a generous oversized fit give hug hud its cosy feel. The waffle-lined, three-piece hood has a rounded padded rim, while the clean crossover neckline keeps the finish simple and free of drawcords. Thumb-hole cuffs extend comfort over your hands.

Hood up and arms folded in an olive hug hud hoodie, thumb-hole cuffs drawn over the hands

Practical details

Keep the essentials close.

Two concealed zipped pockets, one in each side seam, give your phone a discreet place of its own. Neat chest openings, embroidered hood branding and signature details complete the look.

The anatomy of a hug

Chest pocket
One continuous pocket inside, two high vertical openings
Hood
Three-piece, waffle lined, rounded padded rim
Neckline
Clean crossover, free of drawcords
Cuffs
Thumb holes, for comfort over the hands
Side pockets
Two concealed zips, one in each side seam
Branding
Embroidered at the hood and the chest

The Collection

Six colours. One feeling.

Black. Camel. Taupe. Chocolate. Stone. Olive. Choose your shade and make it part of your everyday.

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Two people in hug hud hoodies sitting together above a lake at sunset

Different days.Same passion.

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More than a hoodie

You've been hugged.

More than a hoodie